Module 1: Digital marketing foundations and strategy
Customer research, positioning, the marketing funnel and choosing channels for an African market.
Certification includedPortfolio outputA one-page marketing strategy for a real brand
Professional Digital Marketing Bootcamp
The curriculum, week by week
Eight modules and a capstone hackathon. Each week you learn one discipline, practise it live, and add a finished piece to your portfolio.
How a week works
Mon to WedSelf-pacedCertification lessons and reading, at your own pace.
ThursdayLive classCore concepts for the week.
FridayLive classGoing deeper, with the tools.
SaturdayLive classApplying it to real examples.
SundayBuild sessionYour portfolio piece, with feedback.
Live classes are online. Session times and the holiday break are confirmed at orientation.
Modules and portfolio outputs
Module 2: Content marketing and copywriting
Content pillars, storytelling, copy that converts, and planning with AI tools.
Portfolio outputA 30-day content calendar and three published pieces
Module 3: Social media marketing
Organic growth on Instagram, TikTok, LinkedIn and X, community management and creator partnerships.
Certification includedPortfolio outputA social media growth plan with sample posts
Module 4: Search engine optimisation (SEO)
SEO fundamentals, technical SEO and the AI search landscape, lead generation and outbound systems, and building an SEO strategy.
Certification includedPortfolio outputA full SEO audit and strategy for a live website
Module 5: Paid media: Meta and Google Ads
Campaign structure, audiences, budgets, creative testing and reading results.
Portfolio outputA paid campaign plan with ad sets and a test budget
Module 6: Email marketing, CRM and automation
List building, segmentation, nurture sequences and WhatsApp follow-up.
Certification includedPortfolio outputA five-email nurture sequence
Module 7: Analytics and measurement with GA4
Tracking plans, UTMs, conversions and reporting that decision-makers read.
Certification includedPortfolio outputA GA4 reporting dashboard
Module 8: Growth, portfolio and career launch
Growth experiments, pricing your work, CVs, LinkedIn and interviewing.
Portfolio outputA finished portfolio and career profile
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Capstone hackathon
Work in a team on a live brief across industry tracks, present to a panel, and add the result to your portfolio.
Free live event, Saturday 10 October
Creating Your First Marketing Strategy
Not ready to enrol yet? Spend an hour with our instructors, build a simple strategy for a real business, and take home the template.
Save my free seat
Online. Replay and template sent to everyone who registers.