What is digital marketing? A plain-English guide for beginners
Digital marketing is how businesses find, win and keep customers using the internet. Here is what it actually involves, and how people start a career in it.
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Plain-English guides to digital marketing, careers and growth, written for African marketers.
How to create your first marketing strategy on one page
A marketing strategy does not need to be a 40-page document. For most businesses, one clear page is enough to start. Here is how to write it.
Read the articleDigital marketing bootcamp fees in Nigeria: what you should be paying for
Bootcamp prices vary a lot. The price matters less than what you get for it. Here is a simple checklist to compare options before you pay.
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Creating Your First Marketing Strategy
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